There are two basic ways to get your book published and I will highlight each of them below:
1 – Traditional publishing. This is where you send out a few chapters of your manuscript, along with a cover letter and a synopsis of the book to a publishing house. You wait anywhere from 3 months to 6 months for an answer, and about 99% of the time, it will be a No Thank You response.
2 – Self Publishing. This is when you hire a firm to publish your book. Rates can range from $100 up to thousands of dollars. It all comes down to how much bells and whistles you want with your book and how much you can afford. By doing this, you are automatically placed as a lower class of book. “If you could not get a publishing contract somewhere, then chances are pretty good your book is not up to par,” is what book stores and the industry feels about self publishing. Add into the mix that too many ‘ego’ publishers simply want to make money from the fees as they know that your books chances of selling are extremely small. Even book stores will only take your book on consignment as they know that the chances of making money on your book are extremely small.
So what do you do? It really comes down to this one simple question; Are you willing to give up everything to get your book published? If you are willing to work day and night, risk alienating your family and friends, lose money up front, and willing to spend more money down the road, than keep at it. Keep sending out those letters to a traditional house until every single company has received a letter from you.
The only reason to go to self publishing is your ego! You are a number to them, and all they want to do is make money off of your ego. So even though the initial amount of money sounds fair, they will come back to you time and time again asking for you to upgrade for this service and that. It’s not worth it.
There is an alternative. When most people think of publishing houses, they think of New York City and all the big houses there. What about the small publishing house? There are thousands of them available around the country. There are pros and cons to them as well, but they can work with an author one on one, where the big houses will not. Plus, authors who have shown talent in a small house get noticed by the big houses who then come along and buy their contracts, or give them new ones.
With a small house, they may not be able to spend the thousands of dollars on marketing, but they know where to use their money in the best way. They can suggest a lot of ‘out of the box’ thinking to help market the book and the author. In many cases, a small house will be willing to work with the author by sharing the cost of a marketing plan, in exchange for a higher royalty payment, or other forms of payment. It’s that one on one working relationship that makes a world of difference to the new author. They learn from the experience on many levels, which helps them grow as a writer as well.
When working with a small publisher, your book sales may not be as high as you had dreamed of, but is it really about the money, or the craft? If you are about the money, then don’t waste their time, stay with a big publishing house. If it is about the craft, then a small publisher is the ideal place to go. Build on the craft and one day, the money will flow freely to you.
Hope this helped.
Cheers,
Alan